ONFI (clobazam) is a treatment for people 2 years of age and older who struggle with seizures as a result of Lennox-Gastaut syndrome (LGS).
The audience.
HCPs who treat patients with LGS, a rare condition that can cause seizures. Also, the reps who go on calls with HCPs.
The challenge.
Share the updated OLE data while staying in line with legal and regulatory guidance.
The ask.
Create HCP materials that are easy to read and understand, as well as annotated materials to support reps on their calls.
There are very specific ways to discuss and share OLE data with HCPs as a rep. This piece was created to be used as a reference for reps before their calls.
The piece covered every page of the reprint carrier and called out the most relevant information for reps.
Reps only get a few minutes of an HCPs attention during calls. It's important they know exactly how to review new data.
Action-oriented language speaks directly to the reps with a supportive tone.
Some callouts were not to specific data points but as general reminders or insights.