Caitlin Leppert is a senior copywriter with 10 years of pharma experience
Selected work
Prevnar 20 vaccine for pneumococcal pneumonia.
Audience: DTC
Tactics: TV, radio, social, web, and print.
Client: Pfizer
Agency: CoLab (Publicis)
PHESGO is a subcutaneous injection for HER2+ breast cancer.
Audience: DTC and HCP
Tactics: Web, banners, social, emails, POC videos, conferences, print
Client: Genentech
Agency: Digitas Health (Publicis)
HER2Empowered helps people understand their breast cancer treatment journey.
Audience: DTC
Tactics: Interactive microsite, banners, social, print
Client: Genentech
Agency: Digitas Health (Publicis)
VENCLEXTA is a non-chemo option for with chronic lymphocytic leukemia.
Audience: HCP (and some DTC)
Tactics: Digital sales aids, web, conference tactics, print, emails
Client: Co-promote between AbbVie and Genentech
Agency: Intouch Solutions
SUNLENCA is a first-of-its-kind treatment for people with HIV
Audience: HCP
Tactics: Launch readiness web, digital, and print
Client: Gilead
Agency: Digitas Health (Publicis)
nOH Matters was an unbranded HCP awareness campaign
Audience: HCP
Tactics: Campaign concepts, digital, web, print
Client: Lundbeck
Agency: Scout Marketing