NORTHERA (droxidopa) helps relieve the dizziness that’s associated with neurogenic orthostatic hypotension.
The audience.
HCPs (cardiologists and neurologists) treating older adults with Parkinson’s disease, multiple system atrophy, or pure autonomic failure, who feel dizzy or like they might faint when they stand up.
The challenge.
Many and HCPs dismiss the symptoms of nOH as a regular part of treatment for their other condition and, as a result, patients suffer a decreased quality of life.
The ask.
Encourage HCPs to take symptoms seriously and offer a treatment to help improve the daily QOL of patients.
HCP website
HCP and patient testimonials were included on the homepage based on market research insights
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Because nOH is lesser known, there may be concerns about coverage. Treatment access support is available.
HCPs value peer insights, especially regarding a lesser known disease state. KOL videos help to show this treatment makes a difference on real people.