HER2Empowered is an education and treatment resource for women with HER2+ early breast cancer
The audience.
Early diagnosed women who are interested in learning more about their condition and the different treatment options that may be recommended to them.
The challenge.
Patients have expressed feeling overwhelmed by the amount of treatment options and information available. As a result, they aren’t sure where to start or what is relevant to their specific needs.
The ask.
Create a microsite that collects patient information via questionnaire and use that data to determine the patient’s current location in the HER2+ treatment journey. Then provide information about the different treatment options most relevant to her.
