https://curiouslycaitlin.com/concepts daily 0.75 2026-02-18 https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/1467afb7-5442-4a4c-961c-638b3beb1afa/Screen%2BShot%2B2018-11-14%2Bat%2B4.22.38%2BPM.png Concepts https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/9e34baf3-3262-4f31-a8d1-14f957d48d86/Screen%2BShot%2B2018-11-25%2Bat%2B8.29.25%2BPM.png Concepts https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/914f99a4-60f5-446a-a5c1-5a563330080f/Screen%2BShot%2B2018-11-14%2Bat%2B4.22.59%2BPM.png Concepts https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/6eafc7c5-bf9b-45e4-b974-9fe74ed3815a/Screen%2BShot%2B2018-11-25%2Bat%2B8.29.13%2BPM.png Concepts https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/d199acc4-c30d-4af1-b280-069dab133e88/Screen%2BShot%2B2018-11-14%2Bat%2B4.21.56%2BPM.png Concepts https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/3e383443-3747-420f-be35-1088a6520db7/Screen%2BShot%2B2018-11-25%2Bat%2B8.29.34%2BPM.png Concepts https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/bfb25c05-77dd-4a00-bd03-cba2c8e27845/Screen%2BShot%2B2018-11-14%2Bat%2B4.22.26%2BPM.png Concepts https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/1621954340012-YK5GHOD2RDNA9C799WQH/Screen+Shot+2017-10-13+at+2.15.37+PM.png Concepts https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/1621953443562-HCDXEO522SKHJ641WBR7/Screen%2BShot%2B2018-11-14%2Bat%2B4.23.10%2BPM.png Concepts https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/1621953681896-VG00VKGZ118HZ11U5CRX/Screen%2BShot%2B2018-11-25%2Bat%2B8.29.42%2BPM.png Concepts https://curiouslycaitlin.com/about daily 0.75 2026-02-12 https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/ea272172-3cbb-49b7-9145-08357b224753/CF603F3B-5040-42D4-8D10-F2027E059C5F.JPG https://curiouslycaitlin.com/home daily 1.0 2026-01-27 https://curiouslycaitlin.com/prevnar-20 daily 0.75 2026-01-22 https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/adb0b9c4-dff3-4b8b-b091-0428b8f5103f/Screenshot+2026-01-16+at+1.48.29%E2%80%AFPM.png Prevnar 20 Print brochure highlighted new CDC recommendation and divided content by risk group https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/b79629b8-084a-4843-9850-d5159c32e5ed/Screenshot+2026-01-14+at+4.23.39%E2%80%AFPM.png Prevnar 20 https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/91ecbeaa-3afb-4e00-b5f3-3941fb8ee4c3/Screenshot+2026-01-22+at+3.08.47%E2%80%AFPM.png Prevnar 20 Lesser known info about pneumococcal pneumonia without being too "scary" https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/93bdafec-a4bb-4765-83c2-099aa027928e/david+prevnar+20.webp Prevnar 20 https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/0e01dcaa-1192-4e5e-af39-17a20f91035e/Screenshot+2026-01-22+at+3.05.29%E2%80%AFPM.png Prevnar 20 Adults 50+ often don't realize they're at risk, even if they feel healthy https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/1768594348512-JHVKUJ20NC1YVZ447J20/tyrell%2Bprevnar%2B20.png Prevnar 20 https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/539202a3-a3c7-4403-9604-520d0e3233e1/Screenshot+2026-01-22+at+3.05.48%E2%80%AFPM.png Prevnar 20 Younger adults with certain other conditions are at higher risk https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/8b9a455a-af3a-45b7-b81f-f07e936d6a06/keep+my+plans+prevnar.png Prevnar 20 https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/1fc1fc18-013c-470e-a820-08be917894c1/Screenshot+2026-01-22+at+3.06.18%E2%80%AFPM.png Prevnar 20 Addressing the risk is simple since Prevnar is just one shot https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/5170ca0a-bd97-41b3-888d-0a3e6b6b1108/Screenshot+2026-01-22+at+3.06.34%E2%80%AFPM.png Prevnar 20 https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/90b1fdc5-467f-4caf-b5ad-9d47bf5fea3a/Screenshot+2026-01-22+at+3.06.51%E2%80%AFPM.png Prevnar 20 Campaign imagery reinforces the plans no one wants to cancel because of sickness https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/582e5a07-b96a-4158-8a9d-791c98380775/Screenshot+2025-01-08+at+1.34.03%E2%80%AFAM.png https://curiouslycaitlin.com/venclexta daily 0.75 2026-01-27 https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/68d7da45-7e18-46e8-92ec-720a0018d3b0/Screenshot+2026-01-26+at+9.38.06%E2%80%AFPM.png VENCLEXTA Core sales aid for CLL indication launch https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/52d72d5c-5035-4056-9f61-b8b2c343f3ac/Screenshot+2026-01-26+at+9.38.29%E2%80%AFPM.png VENCLEXTA https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/f498c17e-5a30-4f72-830e-39d9ad3a086f/Screenshot+2026-01-26+at+9.38.40%E2%80%AFPM.png VENCLEXTA https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/09ddc5db-89a5-436d-82ce-aaaa50fbde3a/Screenshot+2026-01-26+at+10.03.02%E2%80%AFPM.png VENCLEXTA https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/b80cd388-de1f-45ed-85f4-6d5c52b30227/Screenshot+2026-01-26+at+10.03.15%E2%80%AFPM.png VENCLEXTA https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/3468b452-1710-4a09-8281-c61e40d58e2d/Screenshot+2026-01-26+at+10.03.26%E2%80%AFPM.png VENCLEXTA https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/9a64ae9b-9522-45f2-a626-e6f500bbdeb5/Screenshot+2026-01-26+at+10.03.40%E2%80%AFPM.png VENCLEXTA https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/99767982-75cd-4d52-825b-a27df64efd97/Screenshot+2026-01-26+at+10.03.57%E2%80%AFPM.png VENCLEXTA https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/21cfa183-f5ea-420b-aa85-fc975fa28fc4/Screenshot+2026-01-26+at+10.04.11%E2%80%AFPM.png VENCLEXTA https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/19b95b86-0496-4ca5-94fa-a183e0c7caf4/Screenshot+2026-01-26+at+10.04.24%E2%80%AFPM.png VENCLEXTA https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/c8be2f3a-dc4b-4145-a9d1-ffe43f83073c/Screenshot+2026-01-26+at+10.04.36%E2%80%AFPM.png VENCLEXTA https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/75def490-74f7-4c7e-aa95-c6f5a502164c/Screenshot+2026-01-26+at+10.04.48%E2%80%AFPM.png VENCLEXTA https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/da687ec6-6596-4431-a51e-91fe179fe50e/Screenshot+2026-01-26+at+10.05.08%E2%80%AFPM.png VENCLEXTA https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/9251029a-daac-4599-831d-e16564fbf4ab/Screenshot+2026-01-26+at+10.05.30%E2%80%AFPM.png VENCLEXTA https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/2b765ff2-9172-41f4-bdce-86c161d96636/Screenshot+2026-01-19+at+12.39.17%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/eb82f463-cc2e-4f3d-ac41-caa178a63d6f/ven+emails+mockup.jpg https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/1c870fd6-3b2d-4946-b4e4-aa6cb807c110/Screenshot+2026-01-15+at+3.50.03%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/dff5d7df-e4e5-4a31-b77e-1da530f2fea5/Screenshot+2025-01-08+at+1.35.14%E2%80%AFAM.png https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/f3108538-760c-4b0a-9058-f929c1b99b88/Screenshot+2025-01-08+at+1.35.30%E2%80%AFAM.png https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/1621279383491-0U5V8LJAX7PQBIMWNE2D/Untitled+design.gif https://curiouslycaitlin.com/her2empowered daily 0.75 2026-01-22 https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/3332a2b2-8a2c-484e-9ac3-fb1e281a2dde/Screenshot+2026-01-19+at+9.49.16%E2%80%AFPM.png Her2Empowered https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/a9cf71ac-f74a-4d30-8fc7-c415f35071de/Screenshot+2026-01-19+at+9.32.23%E2%80%AFPM.png Her2Empowered https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/ad6cb85e-85e2-4250-a3ac-b89baf73d047/Screenshot+2026-01-19+at+9.32.48%E2%80%AFPM.png Her2Empowered https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/e41a52af-3f63-4b1a-a78d-488e0b39aa66/Screenshot+2026-01-19+at+9.33.53%E2%80%AFPM.png Her2Empowered https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/f328f3ef-cf51-415d-a5aa-58c9b0a25e72/Screenshot+2026-01-19+at+9.34.10%E2%80%AFPM.png Her2Empowered https://curiouslycaitlin.com/hiv daily 0.75 2026-01-26 https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/a6629d9e-f58e-42b6-86e5-de9472bd3b6c/Screenshot+2026-01-26+at+2.50.53%E2%80%AFPM.png SUNLENCA Brochure with minimal design or branding created for OPDP submission to get approval or feedback to brand messaging. https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/794e011d-5753-4b45-9dc4-ae8bc25f6cad/Screenshot+2026-01-26+at+2.53.14%E2%80%AFPM.png SUNLENCA Claims were developed carefully. Anything rejected by OPDP cannot be used on future promotional materials. https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/b4cff24b-9197-4206-99f9-16a2d088a042/Screenshot+2026-01-26+at+3.00.22%E2%80%AFPM.png SUNLENCA OPDP reviewed efficacy messages as part of the brochure. In the end, efficacy information was excluded from the brochure and lived on the website. https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/8e392eba-2d26-4afa-97ed-cb294dd40fa3/Screenshot+2026-01-26+at+3.00.31%E2%80%AFPM.png SUNLENCA Efficacy data for DTC audiences isn't always necessary. However, the hard-to-treat audience is more familiar with how treatments work. https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/6fdd5de7-00b7-46eb-bc73-a85d99295ecb/Screenshot+2026-01-26+at+3.00.41%E2%80%AFPM.png SUNLENCA People with treatment-resistant HIV may not think it's possible for them to reach undetectable status. Until SUNLENCA. https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/b94afd73-6c43-42ea-b115-c080089efacc/Screenshot+2026-01-26+at+3.00.55%E2%80%AFPM.png SUNLENCA Sometimes, a message is approved to use as body copy but not as a callout. To get the best understanding of our creative parameters, I formatted the copy doc to explore some message hierarchies with OPDP. https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/bc281a9a-71b1-475a-92e9-95709dc1f438/Screenshot+2026-01-26+at+3.01.02%E2%80%AFPM.png SUNLENCA The "take your shot" callout pushed the boundaries of what OPDP approves, but the risk paid off. In the end, we were approved to say "This could be your shot." https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/14f9ded7-e06c-4f7b-9daf-71d330af8515/Screenshot+2026-01-26+at+2.49.26%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/218550ea-cd3b-44ac-aaeb-968aea8a6447/Screenshot+2026-01-26+at+2.54.14%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/815f6d1b-0be2-48ff-89d5-dccc2c7deb32/Screenshot+2026-01-26+at+3.20.45%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/14f9ded7-e06c-4f7b-9daf-71d330af8515/Screenshot+2026-01-26+at+2.49.26%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/218550ea-cd3b-44ac-aaeb-968aea8a6447/Screenshot+2026-01-26+at+2.54.14%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/815f6d1b-0be2-48ff-89d5-dccc2c7deb32/Screenshot+2026-01-26+at+3.20.45%E2%80%AFPM.png https://curiouslycaitlin.com/phesgo daily 0.75 2026-01-22 https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/77746681-ffad-4db0-8685-db18d3bbd03d/cover.png PHESGO Nurse admin quick hit https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/3fbe1747-3945-4c6e-a821-4bb4a4fd8aac/Screenshot+2026-01-22+at+4.16.23%E2%80%AFPM.png PHESGO https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/422d691a-37d6-4e33-b609-f7da57e8efc0/spread+1.png PHESGO Relevant, high-level treatment information and dosing schedules https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/1b4bee6e-5cd1-41d9-a5e9-35fb698c1cbb/Screenshot+2026-01-22+at+4.16.12%E2%80%AFPM.png PHESGO https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/f5b582b0-624d-4486-a785-c247ab70541c/spread+2.png PHESGO Easy-to-scan administration instructions https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/2e0adf9b-2c83-49cf-be9e-86b8602e8420/Screenshot+2026-01-22+at+4.15.13%E2%80%AFPM.png PHESGO https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/c94c4992-c946-4d4a-83ee-4b1cc8fbeb10/back.png PHESGO Book-ended with key HCP RTB and website driver https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/1208e58d-58fb-4922-a7c1-92d3b6c20a0c/Screenshot+2026-01-22+at+4.15.26%E2%80%AFPM.png PHESGO https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/2f734cba-46a6-453b-8f47-1b3246a81983/Screenshot+2026-01-22+at+4.15.40%E2%80%AFPM.png PHESGO https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/7406320e-ef07-497f-8f0b-df2fc23bba6e/Screenshot+2026-01-22+at+4.15.51%E2%80%AFPM.png PHESGO https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/a96a4372-2d92-448b-b7ed-02df1aec3e24/Screenshot+2026-01-22+at+4.16.02%E2%80%AFPM.png PHESGO https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/9524a5ed-d2d8-4c5a-b90d-04810986dc15/PH+POC+VIDEO1.gif https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/3d9437c4-372d-4db1-9b93-06a547e44691/phesgo+patient+email+.png https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/c38cd1fe-3358-4931-a1f6-6dbb669d92f0/phesgo+hcp+conference+video.gif https://curiouslycaitlin.com/northera daily 0.75 2026-01-27 https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/30ac3768-1494-451a-985b-65db978a7df4/Podcast+Announcement+Abstract+Instagram+Post+Template.png NORTHERA HCP website https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/17c682f7-0959-4552-bf13-0d418cfc0456/Screenshot+2026-01-26+at+8.24.10%E2%80%AFPM.png NORTHERA HCP and patient testimonials were included on the homepage based on market research insights https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/8a050a3e-ebd5-4966-9d51-e44b0aeb3ee1/Screenshot+2026-01-26+at+8.24.21%E2%80%AFPM.png NORTHERA End of page channel boxes drive to the pages most relevant for HCPs, based on testing https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/50205f4c-fc9d-4752-8237-683b13b0c7fd/Screenshot+2026-01-26+at+8.24.28%E2%80%AFPM.png NORTHERA Because nOH is lesser known, there may be concerns about coverage. Treatment access support is available. https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/91abf7e3-82f1-4027-ac44-cec19fc584fa/Screenshot+2026-01-26+at+8.24.38%E2%80%AFPM.png NORTHERA HCPs value peer insights, especially regarding a lesser known disease state. KOL videos help to show this treatment makes a difference on real people. https://curiouslycaitlin.com/noh-matters daily 0.75 2026-01-27 https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/382c19e6-fdc4-412e-ba80-9b148273c8bf/Screenshot+2026-01-26+at+7.21.08%E2%80%AFPM.png nOH Matters HCP (cardiologist) brochure featured the final campaign with strong, unbranded messaging. https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/2eec4663-8066-4f2c-9e69-c97b2d613a1a/Screenshot+2026-01-26+at+7.21.19%E2%80%AFPM.png nOH Matters HCPs are less familiar with nOH so disease education was a top priority of the campaign. https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/384bfcc3-23f9-46f7-a2c2-6f77e96ffd8a/Screenshot+2026-01-26+at+7.21.30%E2%80%AFPM.png nOH Matters Because this was the first unbranded nOH campaign, the client/brand team did not have existing references to use during message development. All claims had to be researched on my own. https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/2675f50d-3f8c-495a-8a61-4d299061437c/Screenshot+2026-01-26+at+7.21.43%E2%80%AFPM.png nOH Matters A major messaging win for the team was the approval of our "vicious cycle of nOH" graphic. https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/cfa95dd0-d7ac-44e2-bb6c-f0e2898c060c/Screenshot+2026-01-26+at+7.21.57%E2%80%AFPM.png nOH Matters The pink and green throughout are nods to the two HCP specialties in our target audience – cardiology and neurology. https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/b68037f5-05de-4724-aa31-b8e9b8745e12/Screenshot+2026-01-26+at+7.22.07%E2%80%AFPM.png nOH Matters As an unbranded campaign, we cannot mention a treatment or brand name. Instead, we wrapped up the piece with the opportunity to bridge to branded content. https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/2a3ad5fa-a720-441f-947a-62e8b57e51e5/Screenshot+2026-01-26+at+7.22.22%E2%80%AFPM.png nOH Matters All references were researched and approved by yours truly. https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/1613183002599-4P3ZKR2ZFUKP7KYF83K0/Abstract+Orange+Elegant+iPhone+Mockup+Instagram+story.gif https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/d2ef8d20-9f50-4775-baea-f0b245b2c197/Facebook+Group+Promo+Permission+Post.png https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/51e34f69-58bd-47a2-acfc-b10e590ec528/Screen+Shot+2021-02-12+at+8.42.14+PM.png https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/2f50005c-efbd-46ab-a0a2-5071f97847f1/Screen+Shot+2021-02-12+at+8.41.39+PM.png https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/1a356bcf-a7af-44e2-8b6a-e57b93e1b2e6/Screen+Shot+2021-02-12+at+8.40.55+PM.png https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/fcab0403-e903-4836-90ca-1380766d48ee/Screen+Shot+2017-10-13+at+2.15.37+PM.png https://curiouslycaitlin.com/onfi daily 0.75 2026-01-27 https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/bc1d097d-c316-496f-b547-b13b376b93b5/Screenshot+2026-01-27+at+1.22.14%E2%80%AFPM.png ONFI There are very specific ways to discuss and share OLE data with HCPs as a rep. This piece was created to be used as a reference for reps before their calls. https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/0a533c00-3faa-47a8-a717-aeabdfef698f/Screenshot+2026-01-27+at+1.22.30%E2%80%AFPM.png ONFI The piece covered every page of the reprint carrier and called out the most relevant information for reps. https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/a956d10f-aa13-4386-b6e7-510846e11b23/Screenshot+2026-01-27+at+1.22.45%E2%80%AFPM.png ONFI Reps only get a few minutes of an HCPs attention during calls. It's important they know exactly how to review new data. https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/36a8d704-6500-434f-a8c1-bcfa16bd52d0/Screenshot+2026-01-27+at+1.22.59%E2%80%AFPM.png ONFI Action-oriented language speaks directly to the reps with a supportive tone. https://images.squarespace-cdn.com/content/v1/601b922be81902053a46807c/476181ca-d351-42f3-aa4e-9c04b5b16b1b/Screenshot+2026-01-27+at+1.23.15%E2%80%AFPM.png ONFI Some callouts were not to specific data points but as general reminders or insights. https://curiouslycaitlin.com/emflaza daily 0.75 2026-01-27